EX-restaurateur with 15+ years hospitality marketing experience.

Helping independent brands build bold, beautiful experiences and the community around them. From strategy to storytelling.

WHAT I DO.

WEBSITES

Your website is often the first thing people see and the last thing you have time to think about. I build sites that look like you, work hard in the background, and are easy for you to run.

I build everything on Squarespace. It gives us a solid, reliable foundation, and I shape it around your brand so the finished site feels like yours and not like a template. The design, the words, the photography and the structure all point the same way, so a visitor understands who you are within seconds. I tell your story through excellent copy.

Behind the scenes I take care of the technical detail, from speed and mobile to SEO, AI search, forms and analytics, so you don't have to.

The process is simple and collaborative. We start with what you need the site to do, move through design and content, and I handle testing and launch. You end up with a live site, a straightforward guide, and the confidence to update it yourself whenever something changes, with a refresher from me if you want one.

Whether you're launching something new or giving an existing brand the website it deserves, the goal is the same: a site you're proud to send people to, and one that works as hard as you do.

Websites start from £2k.

BRAND & CONCEPT

Bring your idea to life or lay down strong foundations of an existing one.

How your brand looks and feels is inseparable from what it means. I bring an artistic eye and an operator's understanding to creative direction: directing photoshoots, shaping visual identity and ensuring that everything a brand puts into the world is coherent, considered, and true to what it actually stands for.

For food and hospitality businesses especially, this is the work that turns a good brand into one people genuinely want to be part of.

The businesses I've seen succeed long-term are the ones who can answer one question simply and honestly: why does it matter that you exist? Getting to that answer takes rigour as much as creativity - understanding your audience, your competitors, and the gap only you can fill. I bring both.

You could be building something from scratch or sharpening the foundations of something already underway, the goal is the same: a brand with enough clarity and conviction to grow without losing itself.

MARKETING STRATEGY

Good marketing isn't about being everywhere. It's about being exactly where your customers are with something worth saying.

I build long-term brand strategies and tactical marketing plans that are specific to your business. They have clear KPIs, realistic channels, and a direct line between creative thinking and commercial results.

The best strategies I've built don't start with channels or tactics. They start with the one or two commercial problems that matter most, and work outward from there. That might mean rethinking how you acquire new customers, how you keep the ones you have, or how you build the kind of brand that makes both easier.

From digital and email to events, collaborations, and community - I'll help you find the right mix and build a plan you can actually execute without losing momentum.

I work with B2C hospitality brands building solid communities and driving repeat visits, as well as B2B business developing industry relationships and partnerships.

Sustainability & TRANSFORMATION STRATEGIES

Increasingly, sustainability and wellbeing aren't separate conversations - they're the same one. I help businesses join the dots between healthier, lower-impact choices and the experience customers actually want, based on real lived experience.

Sustainability work fails when it's treated as a separate project, bolted onto the business rather than built into it. I start with what already matters to you - the food, the experience, the team, the bottom line - and find where sustainability strengthens it, not where it competes with it.

That's how I approached it at Flat Earth Pizzas, where every sustainability decision was also a commercial one. Not from a textbook, but from six years of doing it, achieving a 3* rating from the Sustainable Restaurant Association, and being cited as the second #2 most sustainable restaurants in London, according to Time Out.

From accreditations and sourcing decisions to waste reduction, team culture and guest experience, I focus on practical changes that create long-term impact.

Nice things people have said.

  • "Working with Sarah was excellent. For a small single site business having Sarah has been essential. She offers us a wealth of experience and coaching to make sure our marketing strategy and activity punches well above our size as a company.”

    Liam Nelson - co-founder, Pastaio

  • “Absolutely fantastic to work with. Sarah delivered a really impactful website very smoothly and in a very short space of time.”

    — Debs Croshaw - founder, Filthy Buns + Client Director, Spinnaker PR

  • “Sarah’s been vital in supporting my vision for the company, helping me grow the business and innovate. She’s super efficient, persistent and provides many thought-provoking opinions. Sarah never let me down.”

    — Paul Hopper - founder, HOP Vietnamese