Helping INDEPENDENT brands build bold, beautiful and sustainable experiences - from strategy to storytelling.

Commercial ~ Creative ~ Community ~

Commercial ~ Creative ~ Community ~

WHAT I DO.

Sustainability STRATEGIES

Sustainability in hospitality has to work in real life - operationally, financially, and culturally - or it doesn’t last.

My approach is built from hands-on experience running hospitality businesses, developing low-waste systems, rethinking supply chains and helping brands embed sustainability into the way they actually operate.

From accreditations and sourcing decisions to waste reduction, team culture and guest experience, I focus on practical changes that create long-term impact.

Once we’ve done this, I’ll help you shout about it to resonate deeply with guests and stakeholders.

BRAND & CONCEPT

Bring your idea to life or lay down strong foundations of an existing one.

How your brand looks and feels is inseparable from what it means. I bring a artistic eye and an operator's understanding to creative direction: directing photoshoots, shaping visual identity and ensuring that everything a brand puts into the world is coherent, considered, and true to what it actually stands for.

For food and hospitality businesses especially, this is the work that turns a good brand into one people genuinely want to be part of.

MARKETING STRATEGY

Good marketing strategy isn't about being everywhere. It's about being exactly where your customers are with something worth saying.

I build long-term brand strategies and tactical marketing plans that are specific to your business. They have clear KPIs, realistic channels, and a direct line between creative thinking and commercial results.

Whether you're a B2C hospitality brand building community and repeat visits, or a B2B business developing industry relationships and partnerships, I'll help you find the approach that fits and make sure it actually gets implemented.

Nice things people have said.

  • "For a small single site business having Sarah has been essential. She offers us a wealth of experience and coaching to make sure our marketing strategy and activity punches well above our size as a company.”

    Liam Nelson - co-founder, Pastaio

  • “Absolutely fantastic to work with. Sarah delivered a really impactful website very smoothly and in a very short space of time.”

    — Debs Croshaw - founder, Filthy Buns + Client Director, Spinnaker PR

  • “Sarah’s been vital in supporting my vision for the company, helping me grow the business and innovate. She’s super efficient, persistent and provides many thought-provoking opinions. Sarah never let me down.”

    — Paul Hopper - founder, HOP Vietnamese