STRONG BRAND FOUNDATIONS

The Outcome

An explored concept succinctly defined on paper.

This brand positioning will inform CSR AND MARKETING strategy going forward.

Bring your idea to life.

Through a series of workshops and collaborative sessions, we will create a brand from the ground up or reinvigorate an existing one. Together, we’ll define a purpose-driven and planet-conscious brand with a strong positioning, targeting the right audience and embodying clear, authentic values.

The result will be a concise brand proposition that acts as your guiding framework, keeping your vision focused and future decisions aligned.

Stage 1:

Concept Definition Workshop

 

All key stakeholders to attend.

Discussion points: 

  • Food and drink vision

  • What do you stand for / against?

  • Target customers

  • Essence

  • Competitors

  • Day parts to own

  • Regional differences

 

Stage 2:

Research

 

I will explore the following:

  • Competitors

  • Audience

  • Market

  • Delivery

  • Sustainability opportunities and deal breakers

 

Stage 3:

Present Findings

 

Presentation to stakeholders of everything discussed so far, distilled into digestible, impactful chunks covering:

i) Internal brand

  • Purpose (aligned with sustainability and social impact)

  • Vision

  • Values 

ii) Positioning

  • Audience

  • Competitors

  • Difference

 

Stage 4:

Brand Expression Workshop

 

At this stage, we’ll have an agreed brand direction, rooted in a commitment to sustainability and connection. This workshop will bring the brand to life.

We will cover:

i) Character

  • Personality

  • Tone of voice

ii) Verbal expression

  • Core message

  • Story telling

  • Name / tagline / promise 

 

Stage 5:

Present Findings

 

Final presentation of the complete brand framework, encompassing:

• A clear purpose-driven proposition

• Strategic insights

• A sustainable and resonant identity