Sustainability: LOUD & PROUD
The Outcome
Increased consumer trust, ambassadors who shout about you, brand longevity, low staff turnover, investor appeal and profitability.
HOSPITALITY BUSINESSES: WHERE DO YOU STAND?
In my experience, hospitality businesses typically fall into one of four groups:
Leaders: You’ve nailed planet-friendly practices and know how to communicate them effectively. You don’t need my help.
Undercover Heroes: Your sustainability efforts are solid, but you struggle to tell the story in a way that resonates with your guests.
Aspiring Change-makers: You’re eager to improve but need guidance on strategy, implementation, and how to share your journey.
The Unmoved: If sustainability isn’t on your radar, you’re likely to face challenges in a world increasingly focused on the climate crisis. Let’s agree to disagree on this one.
If you see yourself as an undercover hero or an aspiring change-maker, I can help you with:
STRATEGY
Tailored plans to drive measurable improvement.
TOOLS & BEST PRACTICE
How you handle the small details reflects your commitment to the bigger picture.
From ingredient sourcing to kitchen practices, every aspect of your operations tells your story. Let’s refine these details to align with your values and impress your guests.
GUIDANCE
Support with Sustainable Restaurant Association applications including supplier and sourcing templates.
GUEST-FACING COMMUNICATION
Your sustainability efforts matter—let’s ensure your guests know why. We’ll identify what resonates with them and communicate your impact to build trust and loyalty, across all channels, from menus and signage to social media, website, and CRM.
COMMUNITY BUILDING
Vital for ethos-driven businesses. By partnering with like-minded suppliers and collaborators who share your values, you build loyalty, leading to positive reviews, repeat visits, and authentic word-of-mouth.
TEAM ENGAGEMENT
Recruit intentionally to attract people who share your eco-ethos. From job ads to onboarding, ensure your process reflects your values. Once onboard, nurture engagement by reinforcing your values and creating a workplace that fosters long-term pride and loyalty.